Overview

Why Ballast?

Ballast is a specialist in diversified financial services and in distribution geared to build value and maximise the potential in YOUR business.

We package a range of services and tools to support our members build profitable and robust businesses. In doing so, we are committed to establishing Ballast as the premier support network for Financial Services.

With our expertise and reputation in the industry, Ballast can deliver value through a broad range of solutions and services to your business.

With rapid industry change and increased competition, you need to ensure that you partner with an organisation that has the flexibility and scale to meet the changing needs of your business. Ballast will be to be that organisation.

The Cornerstones of Growth

Ballast recognises the cornerstones of growth, must be integral to everything we do.In structuring our business around these cornerstones, we have built a business which provides clear direction for our people and positions Ballast to recognise and take advantage of any new opportunities that present for our business and their clients.The best aspect that Ballast has achieved with regards to these cornerstones is building them into every part of our business, which have been outlined in the following sections.

Strategy

Ballast’s point of difference is that although it operates as a “boutique” provider within the financial services industry, it has an advantage over similarly sized businesses through its incorporation of business expertise coupled with recognised Australia-wide industry accreditations. Recognising changes within the industry at both a global and local level, Ballast has embraced innovation by implementing a wide range of strategies enabling the company to expand and attract new business without comprising the quality and integrity of its existing business partners.

Strategies implemented to grow the business include:

• The successful development of a coherent and consistent marketing/positioning strategy
• Strategic focus on Financial Services Diversification Growth through acquisition
• Continued focus on “Organic” growth
• Implementation of a “Multiple Services Offering” - Referral Program
• Implementation of Ballast Compliance and Learning Centre to further aid the facilitation of
  broker training and ASIC compliance
• Targeting "Strategic Alliance Referrals"
• Flexible approach in Offering - Retail / Wholesale, Commission / Flat Fee
• Maintaining its independent “boutique” status and flexible approach

Ballast will continue to grow its business through the planned development of its current business services and strategic acquisitions.

Capability

Ballast has thrived for the simple fact that it provides its business partners with a quality service administered with professionalism and personal care. All of Ballast’s services can be administered centrally and this ability to handle all of a business partner’s needs under one roof has remained a key Ballast strength.The company has an established strategy of long term business goals devised to ‘grow’ the company without sacrificing the quality of the services it already provides.

Ballast’s current goals include:

• Growing all Ballast divisions
• Enhancing the company’s multiple services take-up
• Recruitment of additional brokers, planners and accountants
• Maintain / Increase Direct Lender Agreements and Approved Product List
• Support increased Training and Compliance by business partners
• Increase industry and consumer branding and positioning
• Defining the company’s competitive advantage

Ballast business partners continue to benefit from the company's commitment to strategic growth enabling them to enhance and fulfil their specific, individual and financial goals.

Commitment

Ballast has positioned itself as a financial services provider of choice with a “boutique” approach to the quality of the care and services it provides and enough size to provide the industry “clout” to ensure that it has an audible voice in the constantly evolving financial services industry.

Considerable investment has been and continues to be channelled towards:

Staffing / People Branding Value Proposition

Training and Compliance Quality over Quantity Information Technology

Ballast understands that much of the company’s success is due to the motivation, professionalism and care shown by its business partners.

Ballast’s ongoing commitment to professionalism has resulted in the achievement of exemplary standards of representative accreditation, continuous training and development and an anecdotally higher calibre of degree qualified personnel.

For further information please contact us.